Our pricing is a little weird looking because we wanted to provide competitive (and realistic) pricing for everyone. So what we show is always meeting at or close to the average service cost for comparable companies. Prices are also set to encourage you to purchase YEARLY plans over MONTHLY plans; you just get better deals that way. We can not (and will not) compete with companies that have incomparable means or ways of providing products that may seem to be similar. Likely, they are not similar to ours; no shade, just truth.